Marketing mix strategies of bread producers in Kosovo
نویسندگان
چکیده
منابع مشابه
Planning Marketing-Mix Strategies in the Presence of Interaction Effects
C spend millions of dollars on advertising to boost a brand’s image and simultaneously spend millions of dollars on promotion that many believe calls attention to price and erodes brand equity. We believe this paradoxical situation exists because both advertising and promotion are necessary to compete effectively in dynamic markets. Consequently, brand managers need to account for interactions ...
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ژورنال
عنوان ژورنال: ILIRIA International Review
سال: 2013
ISSN: 2365-8592,2192-7081
DOI: 10.21113/iir.v3i1.102